Creative Challenge:
To leverage multiple Diageo brands featuring a variety of products and flavours, all connected by the Pride partnership to be displayed at two LCBO locations.
To leverage multiple Diageo brands featuring a variety of products and flavours, all connected by the Pride partnership to be displayed at two LCBO locations.
Creative Solution:
We developed the theme "Pride in every flavour" to connect the brand's profiles and show support for Pride Toronto during pride month.
We developed the theme "Pride in every flavour" to connect the brand's profiles and show support for Pride Toronto during pride month.